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Specialist in sales, management and leadership, customer service, training and sports coach development

+44 (0) 1438 227563
+44 (0) 7980 300169

How we can help you

SMART Way Forward is a specialist sales, management & training consultancy predominantly working within the sport, health, leisure & fitness industry.

Our training workshops and programmes are bespoke and tailored specifically to meet your needs. After an initial assessment day, we discuss and review the main areas for improvement against your existing targets and KPIs (key performance indicators). We then design a programme which focuses on developing individual and team skills in areas such as sales, management and customer service.

Due to our extensive experience, we also deliver coach development workshops to a number of sports clubs, sports national governing bodies (NGBs), county sports partnerships (CSPs), universities and sports organisations around the UK.

The areas which we specialise in make up the ‘SMART’ in SMART Way Forward:

S – Sales Management
M – Motivation
A – Advertising & Marketing
R – Resource Management
T – Training, CPD and Coach Development

Over the years we have worked with various equipment manufacturers, sports clubs, leisure centres, sports centres, universities, trade associations, local authorities, sports National Governing Bodies (NGBs), County Sports Partnerships (CSPs) and sports event organisers.

We have successfully helped them all to either form an effective business strategy, achieve their individual or team goals, exceed their sales targets or simply helped them become more confident, efficient and proactive in their roles. We believe you should always try to be the best that you can be.

Our standard rates are very reasonable and competitive, as we pride ourselves on spending time with your staff, sharing our knowledge and experiences, before helping them to improve their skills. We have set rates for a quarter day, half day and full day of consultancy. However rates may vary slightly depending upon your location, the preparation time required, level of commitment, time of delivery (e.g. during working hours, after 6pm or at weekends) and the length of contract term agreed.

View our client list

"People are the most important asset within any company. Therefore, making sure you have the right people, with the right skills, in the right positions, sharing the same vision, is an essential part of business success.

"At SMART Way Forward, we can train and develop your people so they have the skills and knowledge to deal with every sales or management situation in a calm, controlled, professional manner. Being reactive is sometimes much easier than being proactive, so having the skills to understand both are vital if you want to make the most of every opportunity."

Nadeem Shaikh, managing director, SMART Way Forward

SMART equipment

Our experienced team of consultants at SMART Way Forward have delivered presentations and workshops in a variety of different sports and business environments. This includes workshop and seminar rooms, conference rooms, university and college class rooms, lecture theatres, sports halls, main halls, indoor and outdoor sports pitches, sports colleges, high performance centres, sports and leisure centres.

However, we understand that not all these locations can provide the necessary equipment required to deliver an effective seminar or workshop. Therefore, as long as you can provide the room, the seating, electric plug sockets, wifi or hard wire internet access, we are happy to provide and use our own equipment, such as projector screens, projectors, laptops, wireless microphones and audio speakers.

Recruitment Partners

LAPS (Life After Professional Sport)LAPS: SMART Way Forward are proud to support LAPS (Life After Professional Sport). Life After Professional Sport, is the career resource platform for current and former sports professionals and elite athletes. Sport professionals are highly sought after by employers in a huge number of sectors. The very characteristics that have put them at the top of their sports career are the same traits employers find desirable. There are thousands of rewarding careers out there, and LAPS has been set up by sports and recruitment experts to help connect sports professionals with organisations who wish to employ former elite athletes. Find out more at www.laps.careers

Reuben Sinclair: SMART Way Forward are proud to be the management, leadership, sales & customer service training partner for Reuben Sinclair. Read Reuben Sinclair's interview with SMART Way Forward managing director, Nadeem Shaikh.

"I have known Nadeem from SMART Way Forward for some time and always found him to be the most thorough and professional of individuals. Having project managed the 2010 National Sports Development Seminar, we were delighted to have Nadeem address the delegates and his presentation was as we knew it would be, well prepared, well delivered and engaging. Nadeem has an enthusiasm and passion for what he does that he is able to transmit in any presentation and I look forward to working with him on future events." Jonathan Wilson Managing Director, 100AND10% www.110percent.co.uk
"Nadeem Shaikh from Smart Way Forward has delivered a variety of CPD courses for Sports Coaches as part of the Middlesex University Coach Education Programme. He has a professional and polished approach, delivering material in a lively and enthusiastic manner. His wealth of experience in coaching and training enables him to deliver sessions which get to the heart of the subject, and utilise real-life examples to enhance the participant's learning." Mel Parker Head of Sport & Recreation, Middlesex University www.mdx.ac.uk
We work with some of the biggest organisations in sport, in both the public and private sector. Below is just a small selection of them. You can see a longer list of clients here, and read more testimonials here