SMART Business Consultancy

Sales Management

SMART Way Forward delivers management support, sales training and CPD (Continuing Professional Development) through a wide range of workshops and programmes, tailored specifically to meet your needs.

We also offer the opportunity for businesses to hire interim Managers / Directors on a short term contractual basis; for periods of three months, six months or 12 months, working between 1-3 days per week at the client's premises or remotely.

We can provide the skills and experience necessary to assist you. Whether you are looking to launch a new product or target a new market area – when it is not practical or cost-effective to undertake the process of interviewing and hiring someone for part-time, full time or temporary work.

Our knowledge, experience, expertise and understanding of the sport and leisure industry market sector is what separates us from other management and sales training providers around the UK.

We have strong working relationships with local authority sports departments, County Sports Partnerships (CSPs), Sports National Governing Bodies (NGBs) and a number of other highly respected and established trade associations and organisations involved with the management of sport.

SMART 3 Day Intensive Management and Leadership CPD training programme

At SMART Way Forward, we run a number of different Management training programmes which can last either a day, two days or more often between 3-5 days depending upon the content and number of delegates attending.

Sales Referral Service

At SMART Way Forward we recognise that it is sometimes hard for private sector companies to engage with other organisations when introducing new products and services which may be of interest to the sport, leisure, health and fitness industry.

Therefore, in addition to providing bespoke sales training, customer service training, management training and Continuing Professional Development (CPD), we also offer a ‘SMART Sales Referral Service’ to help clients engage with other organisations within this sector.

As your consultants we will act as your ‘door openers’ to help you introduce your products and services to key decision makers. We take data protection very seriously, therefore we do not sell our contact database to any organisations. Instead, we work on a '3 tier sales introduction process' which helps you introduce your products and services in a consultative way to organisations working within the private and public sector.

This can be to managers and directors working in sports clubs, leisure centres, universities, trade associations, local authorities, sport's National Governing Bodies (NGBs), County Sports Partnerships (CSPs), leisure operators and other sports equipment manufacturers, product suppliers or sports event organisers.

Daily rates for our Sales Referral Service are based upon a full or half day of consultancy delivered per week, agreed over a set period of time, usually 3, 6, 9 or 12 months. This involves a 3 tier sales approach. The process begins with a telephone call and email introduction, then ends with an opportunity for you to present your products and services face to face to a decision maker at an appropriate organisation. It is then down to you to sell and present your products and services in the best way possible.

SMART Way Forward were appointed by Plan4Sport for Fitness Trails UK, one of the leading suppliers of static outdoor fitness equipment, to develop the sales, advertising & marketing strategy for the launch of their equipment into the UK market. We worked in conjunction with Plan4Sport, who are the sole distributor for Fitness Trails in the UK. This meant researching the outdoor health, recreation and leisure sector, then developing an effective focused strategy which would help Fitness Trails UK generate more opportunities and sales for their products Nationwide.

The work SMART Way Forward delivered included:

• SMART Way Forward provided Fitness Trails with a dedicated interim UK Sales Director
• The UK Sales Director worked full time, 3 days per week, for a contract term of 6 months, to help successfully launch Fitness Trails into the UK
• We then helped introduce Fitness Trails to the UK sport, leisure, health and fitness market
• The team at SMART Way Forward successfully raised the profile of Fitness Trails and introduced their outdoor fitness solutions to local authorities, parish councils, county sports partnerships, schools, universities, leisure trusts, parks and green spaces, along with many caravan parks and outdoor centres.